Marketing Tactics

The CEO of Overstock.com says the company is poised to take advantage of growth opportunities from "crypto-initiatives" and other means as the retailer posted an increase in revenue in the second quarter.

CEO Patrick Byrne said the company's launch of what it calls a "digital corporate bond", or a cryptocurrency-based security, based on bitcoin will fuel expansion and growth for the company.

As kids prepare to head back to school this fall, the Walmart foundation is furthering its commitment to increase access to food and nutrition education for children with a whopping donation.

The retailer is making a $10.5 million donation to four national nonprofits implementing school meals programs.

New York -- Some of the most creative retailers in marketing were recognized by Experian Marketing Services in its inaugural #SuiteLife Awards.

Among the recipients of the #SuiteLife Awards, a play on Experian’s suite of marketing solutions, were American Eagle Outfitters, Neiman Marcus, Bass Pro Shops, Finish Line and Foot Locker. The awards were presented at Experian’s recently held marketing summit attended by more than 1,000 people in Las Vegas.

New York -- A fast-growing start-up wants to help retailers and other brands market their goods on Instagram.

Olapic, a visual marketing content engine that helps turn consumer-generated photos and videos into brand assets, will be helping to integrate the recently announced Instagram Ads API for brands and retailers to start rolling out campaigns inside the app.

Panama City -- Starbucks Coffee Company has entered its 15th Latin America market.

The coffee giant — together with Premium Restaurants of America, its long-term strategic licensing partner in Central America — has opened its first store in Panama, making it Starbucks 15th market in Latin America and 67th worldwide.

A complete revamp has put a new focus on freshness and customer engagement at Strack & Van Til.

Focusing on whole organics, natural foods, and gluten-free products, the 56,458-sq.-ft store is set up to offer the value of a farmers market in the environment of a large space. Customers can even have their fresh purchased seafood grilled for them on-site.

Bellevue, Wash. – Thrift shop customers appreciate the deep savings, but most of them do not shop out of necessity.

According to a new survey of 1,001 U.S. adults from the Savers thrift shop chain, 76% of Americans are choosing thrift with the top two reasons being that it’s cost-effective and feels like a treasure hunt. The new data about Americans’ shopping behaviors also highlights:  

• 77% agree that it’s important that they get a good deal or value on the items they buy.

Photo via Getty Images

Hangzhou, China – The apparel selection on Alibaba Group’s Tmall.com third-party marketplace is getting a lot bigger.

Tmall has formed strategic partnerships with more than 160 brands from 110 global apparel chains.  It will work with apparel brands in areas of new product launches, online-to-offline initiatives, data-driven operations, digital marketing campaigns and other services to enhance consumer shopping experiences.

The CEO of hhgregg says his company is off to a “solid start” despite first quarter numbers that clearly show otherwise.

The retailer reported that for the first quarter ended June 30, net sales decreased 6.6% to $441.1 million compared to prior year first quarter. Same store sales decreased 6.3% compared to the prior year first quarter. Revenue for the quarter came in at $441.1 million versus the consensus estimate of $445.99 million. And net loss per diluted share was $0.32 versus net loss per diluted share of $0.36 in the prior year first quarter.