Back-to-school not all about students at Lane Bryant

Lane Bryant is taking a non-student approach to back-to-school marketing with its third annual Chalk it up to Style promotion.

Now through Aug. 31, teachers and supporting school staff who shop at Lane Bryant during Chalk it up to Style will enjoy saving 15% off their purchase when shopping in store with a valid school ID or paystub.

In addition, 170 select Lane Bryant locations will host an exclusive Chalk it up to Style Event on Aug. 15. Teachers and school staff who present a valid school ID or paystub at checkout will enjoy all day savings of 25% off their purchase, plus a special journal for free, while supplies last.

Customers who shop in store during the Chalk it up to Style promotion will also have the chance to give back. Customers will be able to round up their purchase at the register in benefit of AdoptAClassroom.org. The nonprofit provides funding for teachers to purchase the classroom supplies and materials needed to create a dynamic learning environment where children can learn and succeed.

Lane Bryant fashions are available nationwide at its 762 Lane Bryant stores, and online.