Toys"R"Us looks to Netflix for roaring sales

Toys"R"Us has teamed up with Netflix on a new animated series that tells the tale of anthropomorphized vehicular dinosaurs.

The retailer will become the first retailer to debut toys this fall based on DreamWorks Animation's upcoming Netflix original series, "DINOTRUX." Beginning Thursday, Oct. 1, shoppers will find this all-new line of ferociously fun playthings from Mattel, including playsets, vehicles and more, in Toys"R"Us stores nationwide and online atToysrus.com. For fans eager to check out products featuring Ty Rux, Revvit and the rest of the show's prehistoric pals, select items will be available for pre-order at Toysrus.com beginning Aug. 14.

"We are thrilled to work alongside our partners at DreamWorks Animation and Mattel to be the exclusive destination for this highly anticipated property, bringing the DINOTRUX line of fun, innovative toys to our customers before they're available anywhere else," said Melody Young, VP, general merchandising manager, Toys"R"Us, U.S. "As the authority on toys, we have the unique ability to bring these kid-favorite characters to life at retail, and will showcase DINOTRUXtoys at the front of all our stores nationwide throughout the month of October."

On Aug. 14, DreamWorks Animation will debut DINOTRUX, an action-packed show based on the award-winning children's book series by Chris Gall. The show welcomes little ones to a prehistoric world of giant creatures that are half dinosaur and half construction vehicle, including a massive Tyrannosaurus Trux and his best friend, Revvit, a razor-sharp Reptool. The Dinotrux and Reptools come together for the first time ever in the Mechazoic era to build a bigger and better world, while battling against the forces of D-Structs.

"Toys"R"Us is the perfect launch partner for DINOTRUX toys, and we are excited to bring the epic adventures of these characters to life onscreen and off," said Tim Erickson, Global Head of Licensing, DreamWorks Animation. "With Mattel, we've developed an awesome range of toys for action-packed playtime that will have kids building and battling alongside this lovable gang ofDINOTRUX."

Watch the trailer for the Netflix show here.