Just in time for football season, Foot Locker has launched a new video campaign starring two of the best receivers for the New York Giants.
The New York-based specialty athletic retailer has unveiled "Thoughts," a new commercial starring New York Giants wide receivers Victor Cruz and Odell Beckham, Jr., highlighting the brand's back-to-school campaign.
"Both Victor and Odell are competitive and award-winning receivers – perfect picks to highlight Foot Locker's offering of Nike product this back-to-school season," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker.
"The partnership with Foot Locker has been a great experience for me and I have really enjoyed being a part of their commercials and #CruzDayTuesday," said Cruz. "Being able to work with Odell on this spot was especially fun and we had a great time shooting it."
The spot features a premium assortment of Nike footwear and apparel available at Foot Locker stores nationwide and footlocker.com this back-to-school season.
"I had an awesome time working on this commercial with Victor, who is such an experienced NFL player," said Beckham, Jr. "It was a cool experience and it was great to have some fun off the field."
The spot was created by worldwide agency BBDO.