The Great Trade-In is back at Toys"R"Us

Toys"R"Us is urging shoppers to bring in their recalled and outdated baby items during its annual Great Trade-In event next month at stores nationwide.

The event will take place at Babies"R"Us and Toys"R"Us stores Feb. 1 through Feb. 29. And, new this year, the company's Rewards"R"Us loyalty members can take advantage of early access to the in-store event beginning Jan. 29, by showing their Rewards"R"Us card during checkout.

During this time, stores will accept any used cribs, car seats, bassinets, strollers, high chairs, infant swings, bouncers, travel systems, walkers, entertainers, play yards and toddler/twin beds, in exchange for a 25% discount on the purchase of a new item, in any of these product categories. In addition, "R"Us Credit Card holders can receive 30% savings when using their "R"Us Credit Card. Customers who do not have an item to trade in can take advantage of a 15% discount in-store and online with a coupon available at Babiesrus.com/GreatTradeIn, beginning Feb. 1.

"One of our cornerstones as the world's leading dedicated baby products retailer is our commitment to help keep kids safe. We are extremely proud that through our Great Trade-In program, we have enabled parents and caregivers to remove more than 1.1 million potentially unsafe items from the marketplace," said Reg McLay, SVP, Babies"R"Us. "As we strive to help parents make the best possible choices as they care for their babies, we look forward to once again hosting this program at our stores nationwide. We strongly encourage parents to use this time to check their baby gear and trade in old items for new ones that meet or exceed current safety standards."

Since its inception in August 2009, this national event has served to draw attention to used baby items still in circulation that are non-compliant with today's more stringent safety requirements while continuing to raise awareness among parents and caregivers about ways to be proactive where children's safety is concerned, the company said. Many items traded in over the past six years were missing parts or damaged, while others were decades old and showed obvious signs of wear and tear. To date, more than 1.1 million items have been removed from circulation through these efforts, the company said.