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Fabletics continues offline push


Fabletics, the fashion athletic brand co-founded by actress Kate Hudson, is setting up shop in the nation’s largest shopping mall.

The retailer is set to open at Mall of America in Bloomington, Minnesota, this spring. The 2,000-sq.-ft. store will feature the brand’s signature fashion-forward activewear for women and also its new line of men’s high performance athletic gear and lifestyle basics.

Fabletics was launched online in 2013. It made the leap to brick-and-mortar in fall 2015, and currently operates six stores.

“We will be unveiling a new store environment at the Mall that will offer a best-in-class shopping experience that will introduce our fast-fashion activewear designs and our unbeatable prices to millions of customers,” said Gregg Throgmartin, president of retail for Fabletics, which was recently named a winner of Chain Store Age’s Breakout Retailers Awards.

Designed to transition from the gym to real life, Fabletics features a range of performance-enhancing pieces for running, yoga, and the gym, along with loungewear.

“The fashion-forward line, accessible price point and versatility of the pieces all make Fabletics a natural fit for our retail mix,” said Heather Brechbill Swilley, VP of leasing at Mall of America.

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