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Dick’s delivers Super Bowl with UberRush


A first-of-it-kinds promotion involving Dick’s Sporting Goods and highlighting the capabilities of the UbeRUSH delivery service vows to have championship T-shirts in the hands of Carolina Panthers or Denver Broncos fans less than two hours after the Super Bowl ends.

The promotion, which includes free delivery, is billed as a way for displaced Panther and Bronco fans in Chicago and Manhattan to savor their team’s Super Bowl win. The promotion is limited to the two markets for logistical reason related to how quickly T-shirts can be created following the game and the availability of the UberRUSH service.

“Partnering with Uber to bring this exclusive experience to displaced fans of the Broncos or Panthers living in Chicago and New York City is really exciting for us,” said Ryan Eckel, VP of brand marketing at Dick’s Sporting Goods. “Sports provide a crucial sense of community, particularly for those living far from home, so we wanted to find a way to create a ‘home-field’ celebration for the winning team’s fans. On Sunday, they can be wearing an official championship t-shirt hours after their team wins the big game.”

While Dick’s is covering the delivery fee, the big winner in the promotion could be UberRUSH as the relatively new service from Uber looks to gain traction with retail partners looking for a same day delivery solution.

"Our partnership with Dick’s Sporting Goods is a great example of creative ways that businesses of all sizes can leverage on demand delivery enabled by UberRUSH to engage with their customers,” said Michael Conti, general manager, UberEVERYTHING NYC. “We are excited about the many possibilities."

The promotion last for roughly two hours after the game or while inventory remains. If there are any T-shirts left after the two hour window lapses, deliveries will resume the following morning at 9 a.m.

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