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Burberry shakes up fashion

2/8/2016

Burberry is going its own way — and it’s not alone. Reflecting the consumer’s demand for instant gratification, the high-end fashion brand is moving to a new system whereby it will show its new collections on the catwalk the same time they are available for sale in the stores — as opposed to six months beforehand, the New York Times reported. Shortly after Burberry’s announcement, designer Tom Ford said he would show both his men’s and women’s fall collections together next September, at the same time as the clothes were available to buy. [New York Times]


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