Marketing Tactics

Home Depot’s is touting improved omnichannel capabilities and an innovative product offering as its seventh annual “Spring Black Friday” sales event gets underway.

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."

Bed Bath & Beyond has entered a new phase in its growth trajectory, becoming more aggressive in returning cash to shareholders and initiating a quarterly dividend as opposed to fueling top-line growth with rapid store expansion.

L Brands' Victoria’s Secret division had a record year in 2015, which is why chairman and CEO Leslie Wexner believes now is the best time to narrow the brand’s focus and simplify the operating model to drive long-term growth.

A new study of 2,600 consumers by Blackhawk Engagement Solutions, titled "Where It's At: a Connected Shopper Study,” shows that across retail categories, shoppers would prefer a higher value rebate versus some lower value offers. Additionally, 68% of shoppers said rebates are an attractive offer in-store and 65% said rebates are an attractive offer when shopping online.

A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.

The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.

After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s

Swedish retailer H&M will opens its 4,000th store as its expands its global footprint and ramps up e-commerce in 2016.

The company plans to open a total of 425 new stores this year, and expand its e-commerce efforts to Japan and 10 additional markets.

The global retailer disclosed its aggressive physical and digital growth plans with the release of financial results for the period ended Feb. 29, which were negatively affected by the strong U.S. dollar.

Starbucks will open its largest location in the world, a 20,000-sq.-ft. store, in one of Manhattan’s trendiest areas.

The coffee giant is bringing its new Roastery store format to the Meatpacking District, opening at 61 Ninth Ave., a new nine-story building that is currently under development. The building is close to Chelsea Market.

Two major sustainability initiatives from H&M begin this month as the fast fashion retailer debuts a new line from Conscious Commerce co-founders Olivia Wilde and Barbara Burchfield and kicks off an apparel recycling effort.

The H&M Conscious Exclusive collection from Wilde and Burchfield will be available online at hm.com and in 165 stores beginning April 7. Meanwhile, H&M is set to begin is World Recycle Week initiative on April 18 which allows customers who drop off clothes at in-store collections bins to receive a 30% discount coupon.