Aaron’s hopes to amaze customers with new campaign
After posting record results in 2015, leading rent-to-own retailer Aaron’s is looking to keep the momentum going with a new ad campaign that highlights the company’s core value proposition.
Aaron’s, a $3.2 billion operator of roughly 2,000 corporately owned and franchised stores, launched its “Amazingly Affordable” campaign as a way to showcase various easy and affordable leasing options across its product lineup of furniture, consumer electronics and appliances.
"Aaron's understands that many consumers desire quality, name-brand furniture, electronics and appliances for their home without the burden of expensive monthly payments," said Andrea Freeman, Aaron’s vice president of marketing. "We've created a fun and engaging message letting consumers know that Aaron's provides lease-to-own options that are easy and affordable."
Thenew brand campaignfeatures television commercials digital advertising and social media touting components of the company’s value proposition such as no credit, flexible payment options, free delivery and set up, included service and repair and now hidden fees.