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Up Close: Shoppers review the next-generation Apple store
Sleek. Minimalist. Innovative. Modern.
Those were among the words used most often by mystery shoppers to describe Apple’s next-generation store, located at Shops of Saddle Creek South in Germantown, Tennessee, a suburb of Memphis.
The shoppers are part of Field Agent, which provides on-location auditing and research via a network of 650,000 “agents” who collect data that can be monitored in real time by its clients. The company deployed several agents to visit and then review the store. The majority of the comments were glowing:
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April Fools' Day hits retail
No, Trader Joe’s is not closing, and GrubHub is not launching a new ride share service called “Gruber.”
These are just two of the many fake news announcements circulating this April 1, a day traditionally dedicated to pranks and jokes. The retail-related April Fools hoax that by far has gotten the most attention, a false report that organic grocer Trader Joe’s would shutter all stores and discontinue all branded products by 2017, was actually released March 31.

