Home Depot looking to grow sales this spring

Home Depot’s is touting improved omnichannel capabilities and an innovative product offering as its seventh annual “Spring Black Friday” sales event gets underway.



The retailer’s Spring Black Friday sales event began on April 7 and runs for 11 days, encompassing two weekends during a key seasonal selling period. What makes this year’s event different is Home Depot said in 2016 it is further enhancing its interconnected retail offering, including a more robust fulfillment repertoire while bringing scale and efficiency to an unprecedented in-store mobile experience.



"Our shoppers are demanding more of retailers, and we're answering that call with an increasingly intuitive shopping experience that more efficiently merges the digital marketplace with our stores," says Kevin Hofmann, senior VP and president of online for Home Depot. "We've made tremendous strides, building out features and functionality that eliminate pain points in our customers' preferred path to purchase."



In the fourth quarter last year, the preferred path for many was to pick up their online orders in store. The retailer said buy online, pick up in store orders accounted for more than 40% of digital transactions – boosting store traffic and creating the opportunity for incremental purchases.



While making it easier for consumers to find and buy, Home Depot said it has challenge supplier to bring innovation into stores and onto homedepot.com.



"Another piece of the puzzle is providing customers with the brands and products they know at a great value while bringing the latest advancements and technology that make their homes work smarter for them," said Jeanine Huebner, senior VP of hardlines for Home Depot. "We are constantly looking for the best and most inventive new products to help us lead this next generation of home improvement."