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Marketing Tactics

  • Online baby brand puts down anchor in Manhattan

    A digitally native organic baby and toddler's clothing brand has opened its second brick-and-mortar location.    Monica + Andy has opened its first store in New York City, on the Upper West Side of Manhattan. The brand was launched online in 2014 by new mom Monica Royer, sister of Andy Dunn, co-founder of Bonobos, the online menswear brand that is rapidly growing its physical store footprint. It features clothing made of kid-friendly fabrics that are free of lead, phthalates and flame-retardants.  

  • Study: Father’s Day spending headed for record high

    Americans are expected to spend more than ever on gifts for Father’s Day this year — proof that consumer confidence is growing.   This was according to a study from the National Retail Federation. The report, conducted by Prosper Insight & Analytics, is based on responses from 7,335 consumers surveyed between May 2 and May 9.  

  • Joss & Main and cable series team up, just in time for summer

    A home furnishings retailer is making it easier for their shoppers to make their homes “summer-ready.”   Through its partnership with the HGTV series, “Beachfront Bargain Hunt: Renovation,” Joss & Main is enabling viewers to purchase the budget-friendly, stylish looks presented on the show directly through their e-commerce site. The retailer will feature merchandise throughout the show’s six-week season, starting on June 10.  

  • From Catwalk Trends to Data Trends: Must-Have Skills for Tomorrow’s Retailers

    In today’s digital world, creativity is just one skill needed for commercial success in the fashion industry. The art of design remains crucial, but leading designers are supplementing art with science – using digital technologies to connect with customers on both a hyper-local and hyper-personal level.  

  • eBay personalizes every shopper’s visit

    Shoppers are demanding that retailers treat them as individuals, and eBay is listening.   eBay is launching an enhanced, more personalized eBay shopping experience through a new homepage that is responsive to its individual customers’ interests. Leveraging artificial intelligence (AI) and machine learning technology, eBay is tailoring recommendations across all categories during each shopper’s new site visit, and serving up an inventory mix that's unique only to them.    

  • Online retailer prepares for Mall of America debut

    An online clothing brand best known for its signature shirts that are designed to be worn untucked is going to open at Mall of America, in Bloomington, Minnesota.    Untuckit will open a 1,300-sq.-ft. outpost  at the giant mall this fall. It will be the company's first store in Minnesota, and carry shirts for both men and women.      

  • Five Below hits it out of the park in Q1

    Teens’ demand for slime to fidget spinners helped boost Five Below’s first quarter sales, comps and earnings well above expectations.   For the first quarter ended April 29, the teen value retailer reported a net income of $8.4 million compared to $6.8 million in the first quarter of fiscal 2016. Meanwhile, the chain’s sales increased almost 21% to $232.9 million, from $192.7 million in the first quarter of fiscal 2016.  

  • Hot fitness equipment start-up to expand retail footprint

    Peloton, a four-year-old startup that sells exercise bikes tied to a live-streamed workout experience, is revving up for expansion armed with fresh capital.   The company announced it has recently closed a $325 million series E financing round, which brings its total valuation to $1.25 billion. The round was led by Wellington Management, Fidelity Investments, Kleiner Perkins, and True Ventures. Other significant investors in this round included Comcast NBCUniversal, GGV Capital, Balyasny, and QuestMark.  
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