First Look: The North Face’s new store pilot

The North Face has unveiled a new store pilot — complete with a Redwood tree — at Stanford Shopping Center, Palo Alto, California.



The 6,500-sq.-ft. store, which is located just across the street from the retailer’s previous location of 24 years, combines the best of digital in-store technology, including virtual reality, with features that speak to the locale and the brand’s DNA.



The exterior features a large digital window display featuring rich brand content. On the interior, digital “sky windows” feature artistic, atmospheric content. At the heart of the store stands a reinvented, salvaged Redwood tree. Elements that reflect the local community are integrated throughout the space



Shoppers can also take a trip without ever leaving the space via immersive, 360-degree 3D video and audio experiences that puts views in the middle of such iconic outdoor landscapes as Moab, Yosemite and Nepal.