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New retail concept on fast track

Marianne Wilson
9/6/2016

A new beauty format aimed at men is expanding through franchising.



Hammer & Nails | Grooming Shop for Guys announced it has sold franchise rights for 27 locations in Sacramento, California and in the San Francisco Bay Area, and for 55 franchises in Texas and New Mexico.



Founded in 2013 in Los Angeles, Hammer & Nails is positioned in the $21 billion men's grooming market, with a core focus on hand and foot grooming for men. Since launching franchise sales in January 2016, the company said it has sold over 200 licenses in 8 states.



The Hammer & Nails store format features a distinctive "man cave nirvana" atmosphere, and offers such services as pedicures, manicures, barbering, and straight-razor shaves.


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