Marketing Tactics

Detroit is not the only town that spent the past few decades building outward before looking inward. In June, the Las Vegas City Council approved a master plan for its Downtown district, focusing on both historic attractions and new development to drive more traffic there.

To make it happen, it hired RTKL, an architecture and urban design firm whose completed projects include Mirdif City Centre in Dubai and L.A. Live. Its plan calls for the establishment of a tech business center, expansion of its health care services and at least 5,000 new residents.

More and more these days, shopping center developers find themselves in the role of town planner. Once dedicated to creating pleasant spaces for people to shop in, they now are challenged to create places for people to live, play, eat and be entertained in. Build that, they’re told, and shoppers will come. But droves of millennials fleeing suburbs in search of more fulfilling urban lifestyles are giving developers an assist. In some cases, they’re hewing their own downtowns out of rough old sections of town. In others, old downtowns are remaking themselves to welcome this new city stock.

My face and name may be unfamiliar to you, but hopefully that will soon change. I have covered retail for decades, never retail real estate. But, I am happy to have landed in this spot. For, just as retailers need new traffic to thrive and grow, so do writers need new material, and this beat is rife with material.

Here’s what excites me about this space. It’s something I trust also excites — and perhaps scares — you retailers and developers out there. You are America’s new town planners.

High-quality, graphically interesting store barricades can turn an unsightly construction or remodeling site into a brand-enhancing billboard for a retailer. Chain Store Age spoke with Bob Putnam, the president and founder of Boston Barricade Company, about the evolving nature of retail construction barricades.
    
How have retail construction barricades changed over the years?

Thirty years ago, 98% of all retail barricades were constructed using metal framing and drywall. But today, that number is down to 35%.

Whether you’re an eye-roller or an enthusiastic participant, Pokémon Go is a game that’s difficult to ignore. It does have a lot going for it: nostalgic yet advanced, simple but strategic, and although played on phones, the game incorporates the user’s surroundings to an extent we haven’t really seen before. The “Go” sets the game apart from all others that have come before, Pokémon or not: you simply can’t catch Pokémon while sitting still.   

Retail consultants McMillan Doolittle offered the following commentary regarding Sears’ plans to upgrade its apparel offerings with in-store shops dedicated to global brands new to the U.S. market.   

Retailers can expect a slight rise in holiday sales this year compared to last — fueled largely by the online channel.   That’s according to Kantar Retail, which released the industry’s first 2016 holiday sales forecast. It projects growth of 3.8% for the fourth quarter, a slight increase over the 3.4% growth in the year-ago period.     

Shoppers in select foreign markets have a new way to purchase goods from Abercrombie & Fitch.   The retailer on Wednesday announced a wholesale agreement with Zalando SE, a Germany-based online retailer that carries more than 150,000 styles from some 1,500 brands for women, men and kids and counts more than 18 million active customers. Beginning this week, Zalando will start selling Abercrombie & Fitch, Hollister and abercrombie kids products through its online stores in the 15 European markets it serves.   

Express Inc. cut its annual profit forecast as the chain struggled with declining sales and weak store traffic in its second quarter.   The retailer reported net income of $10.1 million for the quarter ended July 30, short of Wall Street expectations, down from $21 million, in the year-ago period.   Revenue fell 6% to $504.8 million, also below Street forecasts. Same-store sales, which include online sales, fell 8%, which was worse than analysts expected.  

Kirkland’s reported a second-quarter loss that was larger than expected as it lowered its outlook for the year.   The home goods retailer lost $3.6 million in the quarter ended July 30, compared with a loss of $2.3 million in the year-ago period.   Net sales for the quarter increased 6.7% to $123.0 million. Same-store sales, including e-commerce sales, decreased 4.3%.