Lifestyle brand bringing activewear concept to Midwest

Tory Burch is expanding its fledgling new retail format.



The company will open a 2,060-sq.-ft. Tory Sport store at Mall of America, Bloomington, Minnesota, in late October.



Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.



Tory Sport’s store environment combines the casual vibe of a Seventies surf lodge with Scandinavian design. The interior is light, clean, classically modern and features a play on contrasts that blends shine and matte, natural materials and modern design elements.



A white-washed oak pegboard entryway features modular walls and adjustable display units in nickel that maximize flexibility. Blue walls finished with high-gloss white stripes tie back to the graphic Tory Sport logo, while graphic surfboards hanging on the wall punctuate the space.



There is a subtle nod to sports throughout the space. Leather-wrapped mirrors evoke the grips of old-school tennis racquets, striped floors resemble pool lap lines, and a diamond pattern etched into oak wall paneling references a net.



The Mall of America store will carry the brand’s full activewear collection, including high-performance clothing, bags, shoes and accessories for running, tennis, golf, studio, swim.