Marketing Tactics

Visa and Oracle are partnering to provide merchants with new insights regarding their digital ads.   Visa has introducted Visa Advertising Solutions, a new suite of products available to retailers through the Oracle Data Cloud. It is designed to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in stores.  

Americans will open their purses for holiday shopping regardless of whether Hillary Clinton or Donald Trump wins the election.      A survey of American voters by RetailNext found the vast majority will not let the outcome of election 2016 affect their planned spending this coming holiday season.   

As it turns out, high-fashion and Lands’ End weren’t perfect together.      Less than two years after she took the reins of Lands’ End, Federica Marchionni has stepped down as CEO. Two current Lands’ End executives—James Gooch, executive VP, COO and CFO, and Joseph Boitano, executive VP and chief merchandising and design officer—were named as interim co-CEOs, effective September 26, while the company searches for a permanent replacement.  

Mark your calendars. Free Shipping Day, the one-day online event featuring free shipping with no minimum order requirement and delivery by Christmas Eve, is scheduled this year for Friday, Dec. 16.

"While we try to schedule the event one week before Christmas Eve, the calendar doesn't always accomodate," said Luke Knowles, founder of Free Shipping Day.  "What sets Free Shipping Day apart from other shopping holidays is small business participation.”

West Elm is expanding into the hotel business. And most everything in the guest rooms will be for sale.   The retailer, a division of Williams-Sonoma, is partnering with hospitality management and development company DDK to launch a chain of boutique hotels.    

A “Rally at the Rack” party is planned for Oct. 6 in downtown New Orleans for the opening of Nordstrom Rack’s store at The Outlet Collection at Riverwalk.   Nordstrom Rack will anchor the south side of the center, which owner Howard Hughes Corporation bills as the nation’s first downtown outlet location. Among the 75-or-so retail brands already doing business there are Guess Factory Store, Kay Jewelers Outlet, Neiman Marcus Last Call Studio, Reebok Outlet Store, and Wilson’s Leather.  

Target Corp. is putting the kibosh on what probably sounded like a good idea, but turned into what some shoppers called a nightmare.   In a pilot program that started in August, the discounter rolled out mini-shopping carts for kids in approximately 70 stores. But some kids apparently went wild with the little red carts, The Minneapolis Star-Tribune reported, crashing them into other shoppers, dumping merchandise into them and bruising their ankles and shins. Complaints about the kiddie carts went viral.  

It's hard to find a brand more excited about the first day of fall than UGG.   Ready to kick off its favorite season in style, UGG is launching a custom, fall-themed Snapchat lens. The lens, which will be available until midnight tonight, is part of the company’s digital campaign, #UGGseason. UGG fans can log onto Twitter and post their favorite looks, memes and comments, including those created through Snapchat.  

E-commerce may lose some appeal among shoppers this holiday season.   While some industry analysts are predicting more than 15% increases in e-commerce growth during the 2016 shopping season, NetElixir’s “2016 Holiday Outlook” report predicts that e-commerce growth may only hit 11%. This conservative gain is being blamed on earlier-than-usual promotions and purchasing of holiday gifts; retailers’ use of online marketplaces rather than exclusively selling directly on their sites, and the uncertain political environment.