Toys 'R' Us’ ongoing turnaround plans include more stores

Fun. And smaller stores.



Both are part of Toys “R” Us’ plan to revive itself, Bloomberg reported.



CEO Dave Brandon wants to open smaller stores, a quarter the size of a typical 40,000-sq.-ft. Toys “R” Us, designed for New York and other cities that it had to leave due to high rents. He also wants to make Toys “R” Us stores more fun to visit.



“The biggest change you are going to see over the next year is that we want to bring our toy stores to life,” Brandon says. “I want kids to be dragging their parents to our stores because they want to see what’s going on at Toys ‘R’ Us this weekend.”



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