Marketing Tactics

Consumer packaged goods are quickly moving into the digital realm as more and more consumers are researching and purchasing CPG products online.

A bedding brand that partners with the Boston Celtics and Dallas Mavericks is opening its first freestanding location.

Window shopping has gone digital at Fred Segal’s store on the famed Sunset Strip in West Hollywood.

Boxed, the warehouse club-styled online retailer that sells groceries, household products and other items by bulk, is expanding its model with a nod to Amazon Prime.

The loyalty landscaping is shifting as younger consumers play be their own set of rules.

Champion Athleticwear, the nearly 100-year-old iconic athletic apparel brand, has opened its first-ever U.S. store, in Los Angeles.

Amazon is on a private-label tear, especially across the apparel category.

Eighty years after REI was founded by Lloyd and Mary Anderson with 21 of their fellow outdoor adventurers, the nation’s largest consumer co-op is stronger than ever.