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First Look: Lululemon opens London flagship

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Lululemon Athletica has opened a community-centric, European flagship on Regent Street in London. The two-level, 6,344-sq.-ft. store is the brand’s second largest in the world, second only to its New York flagship.

Designed by Dalziel & Pow, London, the new Lululemon combines the latest in technology with a locally-inspired design and community experiences. A palette of greys and marbles with hints of bronze help make for a soothing escape from the hustle and bustle of the city streets.

Some of the store’s key features are listed below.

• An upfront concierge desk welcomes entering shoppers with such personalized services as in-store product support and directions to the best local yoga studios, as well as recommendations to nearby cafes, running routes and tourist attractions.

• Large digital screens, situated behind the cash desks on each floor, showcase product stories and films about store “ambassadors.”

• A special interactive fitting room in the fitting room area allow shoppers to see the reflective technical elements of Lululemon’s products. Once inside the room, laser beams highlight the reflective elements in the surrounding mirrors

• A digital art installation, located near the fitting rooms, detects movement from the yoga mat positioned in front. The life-size screen creates colorful digital “sculptures” from shoppers’ own yoga poses

• A dedicated community space includes an area for complimentary yoga classes and a café by Neat Nutrition, an all-natural protein brand.
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