Marketing Tactics

Every year, 30,000 retail industry professionals descend on Manhattan for the National Retail Federation’s “Big Show.    It’s a once-a-year opportunity to take the pulse of one of our most familiar industries. Amazon conspicuously abstains from the event, but it is nonetheless the focus of many conversations, distracting some retailers from the real opportunity: innovations in customer experience. Thankfully, this year a healthy shift seems to have begun.  

PizzaRev, a build-your-own fast-casual pizza concept, began its expansion into Tennessee this week with the opening of a Memphis location. The grand opening at 6450 Poplar Avenue was celebrated with an all-day fundraiser for Le Bonheur Children’s Research Hospital.   Two additional locations are under construction in Memphis, and another is underway in Nashville. PizzaRev currently franchises and operates 47 stores and has more than 200 others under development in 17 states, Washington, D.C., and Mexico.  

Starbucks Corp. is living up to its reputation as one of the nation’s most socially progressive retailers.    On the heels of President Donald Trump's indefinite suspension of Syrian refugees and temporary travel bans that apply to seven predominantly Muslim countries, the coffee giant pledged to hire 10,000 refugees to work at its stores around the world during the next five years.  

Tractor Supply Company is celebrating the opening of its 1,600th store, which opened in Brentwood, Calif.   The new store will hold its grand opening on Saturday, Feb. 4th.  

There is no denying it: Ulta Salon Cosmetics & Fragrance is on a roll.   The retailer will open 100 stores this year, including its first-ever location in Manhattan.   Shares of Ulta rose 38% last year, about four times higher than the Standard & Poor’s 500 Index’s gain, Bloomberg reported, and its annual revenue has quadrupled to $3.9 billion since it went public 10 years ago.  

Hollister Co. is reviving its intimates brand.   The retailer, a division of Abercrombie & Fitch Co., is reintroducing its Gilly Hicks line of intimates, loungewear and swimwear. Gilly product can now be purchased in all of Hollister’s U.S. stores and globally online. Hollister plans to open Gilly in-store shops in selection locations “that will provide the customer a unique Gilly Hicks brand experience.”  

In its newest partnership, Target has joined up with BaubleBar, the online fast-fashion jewelry brand.   The two companies have come together for a new collection, called Sugarfix by BaubleBar, that will feature original designs and pieces inspired by the brand's most popular styles. The line will be available exclusively on Target.com and in some 900 Target stores beginning Jan. 31.  

Design Within Reach has opened a store in Portland, Ore., in an historic building that dates back to the end of the 19th century.   The retailer opened in the city’s North Pearl District, in a circa 1890 two-story brick warehouse that originally served as a distribution center for pottery and housewares.   "We're thrilled to be a part of the vibrant, evolving Pearl District and the opportunity to support the preservation of this historic building," says DWR president John McPhee. 

For the first time, H&M shoppers will be able to purchase merchandise straight on the runway.   On March 2, H&M is launching its ‘See Now, Buy Now’ show, which enables customers to log onto its site and purchase items from its H&M Studio collection immediately following its presentation during Paris Fashion Week. Merchandise will also be available in select H&M stores.   

EBay Inc. reported its fourth consecutive quarter of sales gains amid a successful holiday, which saw it run its first-ever U.S. television commercial.     The online marketplace said that sales for the fourth quarter rose 3% to $2.4 billion. Net income rose to $5.94 billion, fueled by a $4.6 billion income tax benefit.