Marketing Tactics

Trion Properties, which is in the business of acquiring and turning around distressed properties, has sold its Valencia Town Center Plaza outside of Los Angeles for $9.8 million.   The 21,186-sq.-ft. Santa Clarita center was less than 50% leased when Trion acquired it for $6.8 million in 2013, according to Managing Partner Max Sharkansky, and now is near full occupancy. He said the center “presented an opportunity for us to increase net operating income through aggressive leasing and cosmetic upgrades.  

Another retailer is reporting a less-than-stellar holiday.    Target Corp. on Wednesday cut its guidance for the fourth quarter and year on the heels of a 1.3% decline in same-store sales in November and December. (Total sales for the combined month decreased 4.9%, reflecting the impact of the December 2015 sale of the company’s pharmacy and clinic businesses.)  

When retailers and architects design store layouts, beyond designing for aesthetics they attempt to control the path that shoppers take through the store. Ideally, shoppers follow the most convenient path to find the products they seek, one that is lucrative for the retailer and that gives shoppers the opportunity to notice the maximum number of products during their time in store.  

Amazon has been issued a patent for the design of its Treasure Truck, a vehicle that cruises the streets of Seattle and is stocked with a couple of types of discounted products, Geek Wire reported.    Users of Amazon’s mobile shopping app receive alerts on their smartphones about the deals, which are sold on a first-come, first-served basis.    

Macerich is offering retailers a promotional connection to smartphone shoppers at 22 of its properties.   Shoppers will be able to access the StepsAway app via mall Wi-Fi and search for products by category or individual retailer. Macerich tenants can create and deliver promotional offers through a cloud-based platform installed at the company’s headquarters.  

Frontgate is looking to create a unique shopping experience at its new location in Dallas.       The luxury home decor and furnishings retailer will open what it called its first experiential store in late May, in the Dallas suburbs. The 22,000-sq.-ft. store will be located at Legacy West, a luxury retail development in Plano, Texas.     Frontgate reaches most shoppers through its catalogs and website. The also company operates a handful of brick-and-mortar locations. 

J.C. Penney has scored with Nike.   The department store retailer has teamed up with the athletic giant to open Nike branded in-store shops in more than 600 Penney locations across the country. Anchored by a Nike swoosh, the 500-sq.-ft. shops are located within the men’s department,   

Holiday sales not only beat expectations among industry observers, it hit a five-year high.   Retail sales grew by 4.8% through the holiday season, as compared to the same period in 2015 — and November and December spending growth is the strongest it’s been in five years, according to a new report from Visa.   “The Visa Retail Spending Monitor” tracks retail sales, with the exception of autos, gas, and restaurants, among retail goods, services and stores on Visa payment products. 

PGA Tour Superstore is celebrating the opening of its 28th U.S. store.   The privately held retailer has opened a store in Glendale, Arizona, its fifth location in the western state. Two more locations are in the works for 2017, with one in Hilton Head, South Carolina, and another in Jacksonville, Florida.  

L.L. Bean has been drawn into something that it has always shied away: the political spotlight.      It all started with the news that Linda Bean, granddaughter of company founder Leon Leonwood Bean and a member of the Bean board, had made a substantial donation to a pro-Trump PAC during the president-elect's campaign. Trump then thanked Bean for her support via a tweet that ended with “Buy L.L.Bean.”