Marketing Tactics

Saks has given over the 14 storefront windows of its Fifth Avenue flagship to United Airlines to help promote United’s new Polaris business class cabin. (Saks is providing the bedding for United Polaris.)   The windows are designed to give passersby the feeling that they are actually walking through the luxurious Polaris cabin. And just in time for resort season, the mannequins that are in some of the windows are decked out in the latest spring fashions.    

Retailers may need a new way to track their Twitter activity.   As of Feb. 3, the social media platform will shut down Twitter Dashboard, a service that enables businesses to track tweets about their brands, monitor keywords, schedule posts, and access analytics, among other functionality, according to TechCrunch.   

Target is bringing back its retail accelerator program for a second round.   On the heels of the first Target + Techstars retail accelerator, the retailer said it has opened applications for a second round of the program yesterday, inviting retail-specific tech startups worldwide to apply for a chance to relocate to Minneapolis and embed themselves at Target.  

Zappos is hitting the road.   The online footwear retailer famous for its customer service is embarking on a year-long road show to show its gratitude to loyal customers nationwide. The event will feature merchandise, special events and one-of-a-kind experiences.   “At Zappos, we know there are real people behind each online transaction. And we wanted a way to celebrate and thank you for your loyalty — personally,” the company’s website said.  

United Airlines has taken over the windows of one of the nation’s most iconic department stores.   Saks Fifth Avenue on Wednesday unveiled United Airlines Polaris-themed windows at the retailer’s flagship store on Fifth Avenue in New York City.     

Some two decades ago Times Square underwent a radical transformation from New York City’s sin center to its version of Disneyland, a magnet of bright lights of wholesome fare that has become a must-stop for all tourists.  

Amazon has a new perk for its Prime members.   Through its partnership with Chase, Amazon is introducing the new Amazon Prime Rewards Visa Signature Card. Available exclusively to Amazon Prime members, the card offers users 5% back on all Amazon.com purchases, and rewards members for other purchases, including 2% back at restaurants, gas stations and drug stores, and 1% back on every other purchase.  

Aeropostale, the teen apparel retailer that most of the industry had written off as dead, has risen like a Phoenix.     Starting this week, the company is reopening more than 500 doors across the United States. In February, Aéropostale will kick off its spring 2017 marketing campaign, which is designed to showcase the brand’s trans-formation under its new owners. The campaign will be in the stores as well as online and through social media.    

FedEx Corp. and Walgreens on Wednesday announced a long-term alliance agreement that will offer convenient access to FedEx dropoff and pickup services at thousands of Walgreens locations across the United States beginning within the next several months.  

The National Retail Federation on Tuesday called on the U.S. Supreme Court to allow merchants to freely and accurately show customers the added costs that come with paying by credit card rather than cash.