Target teams up with popular online jewelry retailer for a ‘sugarfix’

In its newest partnership, Target has joined up with BaubleBar, the online fast-fashion jewelry brand.



The two companies have come together for a new collection, called Sugarfix by BaubleBar, that will feature original designs and pieces inspired by the brand's most popular styles. The line will be available exclusively on Target.com and in some 900 Target stores beginning Jan. 31.



The Sugarfix collection will include more than 180 styles of necklaces, earrings, bracelets and rings, with items under $30 each.



“We named the line Sugarfix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky in a blog on Target’s website. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”