Marketing Tactics

Starbucks has extended its social gifting promotions into China, where it has launched a major expansion program to double its stores within the next five years.      The coffee giant’s new “Say It With Starbucks” program, created by Starbucks and Weixin, China’s leading mobile social communications app, enables users to gift a Starbucks beverage or digital gift card via a social gifting platform.   

Target is prepping for another program aimed at start-ups, specifically those focused on health and wellness.   The new program, called “Target Takeoff,” supports health- and wellness-related start-ups through a “mini-accelerator” effort that will help young companies develop and connect with the major retailers in town.  

Nordstrom’s decision to stop carrying the Ivanka Trump brand continues to generate controversy.      On Thursday, Kellyanne Conway, counselor to the president, endorsed the first daughter’s products during an appearance on the television show, “Fox & Friends,” saying, “Go buy Ivanka’s stuff … It’s a wonderful line. I own some of it. … I’m going to give a free commercial here. Go buy it today. You can find it online.”  

Web searches are often inconsistent due to irrelevant keywords and content, making it more important than ever for brands to use more retail-specific factors to stay relevant.    Details that can improve brands’ visibility in Google searches are shared in the “E-commerce Ranking Factors 2017 — Ten Things eCommerce Sites Need to Know to Rank on Google,” a report from Searchmetrics that analyzed the top 20 desktop search results on Google for over 6,000 industry-specific keywords.   

Charlotte Tilbury is taking lipstick sampling to a new level.   The beauty brand is partnering with YouCam Makeup to deliver an interactive platform that allows users to virtually try on the brand’s 12 iconic lipstick shades — anywhere, anytime — right through their mobile device or tablet.   

Nordstrom on Wednesday found itself the latest target of President Donald Trump's Twitter attacks.     The department store’s shares fell from session highs midmorning after Trump tweeted that his daughter, Ivanka, had been treated “so unfairly.” His comments were made in response to Nordstrom’s decision to stop carrying the Ivana Trump brand, which the retailer said was based on the brand’s performance.     

Buying merchandise on Pinterest just got even easier.   On Wednesday, Feb. 8, the social media site rolled out a new service called “Shop the Look.” An extension of the company’s Buyable Pins program which enables “pinners” to buy a specific item directly on Pinterest, Shop the Look users can “click on and even buy products they find inside fashion and home decor Pins,” Tim Kendall, Pinterest’s president, explained in the company’s business blog.  

The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.   The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.  

Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.   The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.   

Not only was the 2017 Super Bowl a game for the record books, it also drove shoppers to their favorite e-grocers to prep for the big game.   As time-pressed Americans football fans shopped with online grocers for game day necessities, they spent more than $150.18 per order — just a few cents more than the average cart size of all goods purchased on Black Friday, which was $149.68.