Check out Barneys’ new window displays
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Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.
The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.
In addition to the window displays in New York City, the initiative includes a social campaign, #GirlPossible and in-store displays in Barneys regional flagship nationwide.
The New York windows include video displays with custom content that highlights strong women in society, along with a short film, "I Will Be," which speaks to how all girls have the opportunity grow into future leaders and role models in society. The video will also be featured in regional in-store displays, and through Barneys various editorial and social media channels.
Additional video content will spotlight well known moments in history that spotlight strong women, ranging from athletic pursuits to legendary films, and live concerts to women's rights movements.
For the downtown windows, the Barneys New York Foundation has compiled inspiring quotes from noteworthy female designers along with looks from the corresponding women's collections, including Lisa Perry, Nili Lotan, Maison Mayle, Ambush, Maria Cornejo, Warm, Isabel Marant, Ulla Johnson, and Raquel Allegra.
The "We Will Be" campaign and window displays bring awareness to strong female icons in society, and juxtaposed against the younger students, elicits a powerful message about the opportunities for today's youth to grow into future role models. "We Will Be" will also have an in-store impact area in each of the Barneys New York flagship locations, highlighting key clips from the Madison Avenue window display.
For more information on "We Will Be," please visit the luxury editorial site TheWindow.Barneys.com, and to watch the full videos please visit the Barneys New York YouTube Channel.
Just days after it named its first-ever female CEO, Barneys is devoting the window displays at its uptown and downtown Manhattan flagships to an initiative celebrating women’s empowerment.
The windows are part of a new campaign launched by the Barneys New York Foundation, the charitable arm of the luxury specialty retailer. Entitled “We Will Be,” the initiative will run through the end of February to coincide with New York Fashion Week.
In addition to the window displays in New York City, the initiative includes a social campaign, #GirlPossible and in-store displays in Barneys regional flagship nationwide.
The New York windows include video displays with custom content that highlights strong women in society, along with a short film, "I Will Be," which speaks to how all girls have the opportunity grow into future leaders and role models in society. The video will also be featured in regional in-store displays, and through Barneys various editorial and social media channels.
Additional video content will spotlight well known moments in history that spotlight strong women, ranging from athletic pursuits to legendary films, and live concerts to women's rights movements.
For the downtown windows, the Barneys New York Foundation has compiled inspiring quotes from noteworthy female designers along with looks from the corresponding women's collections, including Lisa Perry, Nili Lotan, Maison Mayle, Ambush, Maria Cornejo, Warm, Isabel Marant, Ulla Johnson, and Raquel Allegra.
The "We Will Be" campaign and window displays bring awareness to strong female icons in society, and juxtaposed against the younger students, elicits a powerful message about the opportunities for today's youth to grow into future role models. "We Will Be" will also have an in-store impact area in each of the Barneys New York flagship locations, highlighting key clips from the Madison Avenue window display.
For more information on "We Will Be," please visit the luxury editorial site TheWindow.Barneys.com, and to watch the full videos please visit the Barneys New York YouTube Channel.