Beauty brand bolsters lipstick selection with virtual reality

Charlotte Tilbury is taking lipstick sampling to a new level.

The beauty brand is partnering with YouCam Makeup to deliver an interactive platform that allows users to virtually try on the brand’s 12 iconic lipstick shades — anywhere, anytime — right through their mobile device or tablet.

The augmented reality platform, which harnesses facial mapping technology to deliver a true-to-life virtual makeover, translates the different finishes found in the Hot Lips collection. These range from glossy textures through to matte. Through VR, choices are presented with real-life affects. Charlotte Tilbury worked closely with YouCam engineers to create the realistic virtual try-ons within the app, the company said.

Charlotte Tilbury’s Hot Lips lipstick collection is inspired by some of the world’s most recognized women – from Miranda Kerr and Cindy Crawford, to Poppy Delevingne and Kim Kardashian-West.

The free app is available for download in Apple’ App Store and on Google Play.