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Report: E-commerce giant eying intimate apparel


Watch out Victoria’s Secret — Amazon is moving onto your turf.

The online retail giant plans to launch a line of inexpensive bras in the United States, reported The Wall Street Journal.

The bras will be priced around $10, according to the report, which is significantly lower than the bras sold by Victoria's Secret and other lingerie retailers.

Amazon has already begun selling bras in Europe at a $10 price point under the Iris & Lilly label.

The company has been quietly expanding in the fashion-apparel category with its own in-house lines, including a women’s label, a kids clothing line, and a men’s buttoned-down shirt brand. It is reportedly working on an athleisure line.
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