Fast-food brand launches online wedding registry for pizza-loving couples

The wedding industry’s newest gift registry is being launched by an unlikely company — Domino’s Pizza.



The service, which is called the first registry “for couples that prefer delicious melty cheese to crystal gravy boats,” according to Domino’s website, targets couples unsure about what to serve at pre-, during or post-wedding festivities.



"We hear often from customers that Domino's was a part of their big day, from proposals to after-hours meals at their wedding," said Jenny Fouracre, Domino's spokesperson.



Domino’s took these comments to heart and created what might be the easiest — and most fun — item for couples to check off of their wedding to-do list. Couples create an online account that can be customized with pizza-inspired — yet romantic — artwork and a greeting.



Then they choose from 11 “gifts” “that fit your love story.” Satisfying events before, during and after the wedding, these cleverly-named meals range from a “2 a.m. Bachelor Party Feast” to a “Post-Honeymoon Adjustment to Real Life” meal.



Once “presents” are chosen, the registry is saved for friends and family to view and select for purchase. It can also be shared on Facebook or Twitter. All gifts are delivered to the lucky couple as Domino's e-gift cards.



"Choosing wedding gifts can be a daunting process, especially if couples can't agree on what to register for,” she added. “We wanted to make it easier for people to ask for and receive something that they'll really use, so our registry aims to bring couples together over their shared love of pizza.”



To celebrate the launch of Domino's Wedding Registry, the company also added wedding-inspired pins to its official Domino's Pinterest page.