Marketing Tactics

Walmart Inc. is giving ham lovers a budget option for holiday entertaining.

For the second year in a row, members of the Amazon Prime young adult program can get "home for the holidays" a lot cheaper.

The world’s largest pizza retailer is integrating its new marketing campaign with a hit series on a leading streaming platform.

Walmart Inc. has closed its $2.3 billion purchase of smart TV maker/streaming platform provider Vizio.

Ulta Beauty is offering joy-focused experiences at this year’s annual Miami Art Week event.

Kohl’s Inc. will pay for the gift purchases of a few lucky shoppers as part of its upcoming "Giveaway Saturday" holiday campaign.

On the biggest online shopping day of the year, Walmart is enlisting a living country music legend to host a special livestream sales event.

An overwhelming majority of Americans use social media daily, presenting a large opportunity for retailers and brands.