Gopuff makes brand partner ads shoppable
Gopuff is introducing several new ad capabilities designed to directly connect customers with the brands using its hosted delivery service.
The online delivery provider is partnering with mobile ad platform AdAdapted to offer Brand Shops, a solution enabling customers to add products to their Gopuff cart when shopping anywhere online, as well as and deeper insights for sampling campaigns, as well to integrate with AdAdapted Add-It carting technology.
Gopuff is also providing advertisers with more insights into its sampling campaigns.
“At Gopuff, we’re building solutions that put control and power back into brands’ hands," said Daniel Folkman, Gopuff senior VP of business. "As we continue to innovate to bring our partners more of what they need, we’re now providing them with best-in-class tools for better understanding, engaging with and selling more products to the customers who are most important to them. As we continue to transform the future of advertising, these new tools will help our partners reach the most relevant customers and drive incremental revenue."
More details of each new offering follow:
Brand Shops
New Brand Shops on Gopuff enable advertisers to add immersive brand experiences customized with photo and video content, educational copy and shoppable carousels to their campaigns. Brand Shops can be built and launched in less than 72 hours and according to Gopuff can increase the featured brand’s average order value by nearly 20%.
Add-It integration
Go puff is also integrating with AdAdapted’s Add-It carting technology. This enables consumers anywhere online, to receive an ad and add a branded item to their Gopuff bag with a single click of a button, without ever leaving the site they’re browsing or logging into their Gopuff account.
That item will appear in the customer’s cart the next time they open the Gopuff app or website.
Instant insights for sampling campaigns
Gopuff is launching a new instant insights feature for its sampling programs. Advertisers can leverage Gopuff’s sampling capabilities to get their products in customers’ hands in minutes to help increase brand awareness.
These in-bag sampling programs have already offered a closed-loop measurement system to measure impact. Now, Gopuff also provides real-time insights into those campaigns, allowing brands to see real-time data around search query behavior, add-to-cart rates, basket analysis and repurchase rates for sampled customers.
Participating advertisers can also engage with sampled recipients and see survey responses in real-time, and segment data by demographic categories such as generation.
[READ MORE: Gopuff extends retail media network beyond CPG advertisers]
