Ann Taylor, Loft set up ‘shop’ — in Hudson’s Bay stores
Ann Tayor and sister brand Loft are returning to Canada.
The two women’s apparel retailers made their return through an agreement with Centric Brands LLC — with distribution through Canadian retail giant Hudson’s Bay. This marks the first time Ann Taylor and Loft have been in the Canadian market since 2020 when the last of their stores went dark.
The agreement calls for 90 “shop-in shop” concepts — 30 for Ann Taylor and 60 for Loft — that will reflect each brand’s unique look and feel. The in-store shops will be located in Hudson’s Bay locations across the country, beginning Sept. 24. Ann Taylor and Loft products will also be available online through Hudson’s Bay’s web site (TheBay.com).
“This partnership not only enhances Hudson's Bay's offerings, but also aligns with what our customers are looking for,” said Liz Rodbell, president and CEO, Hudson's Bay. “These brands provide a blend of style and sophistication for women looking for versatility in their wardrobe, for both professional and social settings. As the retail landscape evolves, it's crucial for retailers to adapt to customer preferences, and we're confident that this collaboration will deliver against the demands of our shopper.”
[READ MORE: Target expanding Cat & Jack brand at Hudson's Bay]
Ann Taylor and Loft are part of KnitWell Group, a multi-brand retail operating company whose portfolio also includes Chico’s, Haven Well Within, Lane Bryant, Soma, Talbots and White House Black Market.
“We are thrilled to be partnering with Centric Brands and Hudson’s Bay to bring Ann Taylor and Loft back to Canada,” said Deirdre FitzGerald, president of International for KnitWell Group. “This is a very important market for our brands. They are both best in class organizations, and Ann and Loft are two incredible, well-known brands with a loyal following in Canada. Together, we are creating a powerful new way to bring these brands to life and engage with new and existing customers.”
Centric Brands specializes in product design, development and sourcing, retail and digital commerce, marketing and brand building. It has licenses for more than 100 brands.
"We believe that customers deserve access to great brands and product wherever they may call home, so we have made it our mission to create connections across the globe, and this partnership is another outstanding example,” said Brent Unger, president of Centric Brands Canada. “Hudson’s Bay and Ann Taylor and Loft are an incredible match will create a unique and wonderful opportunity for the Canadian customer.”
Hudson’s Bay, which operates 81 department stores in Canada, is part of HBC, which also operates the Saks Fifth Avenue and Saks Off 5th stores and websites. HBC is in the process of purchasing the Neiman Marcus Group.
[READ MORE: Parent company of Saks to acquire Neiman Marcus in blockbuster deal]
