Target, Lowe’s, Wayfair kicking off holidays with October extravaganzas
Holiday shoppers keep getting more opportunities to score big deals during the first half of October.
Following in the footsteps of the Walmart Holiday Deals event (Oct. 8-13) and Amazon Prime Big Deal Days (Oct. 8-9), Target, Lowe’s and Wayfair are all hosting early holiday sales promotions in the weeks preceding Halloween. A summary of each event is below:
Target Circle Week
Target had previously said it would once again host the fall version of its Target Circle Week Oct. 6-12, but has now officially announced the event and revealed some of the top deals that will be available online and in-store.
[READ MORE: Target holiday plans include under-$25 shops, 'Wicked' tie-in, exclusives]
Exclusively for members of the retailer's free-to-join Target Circle loyalty program, the promotion will feature deep discounts up to 50% on thousands of items, including Halloween costumes and candy as well as holiday gifting items like toys.
"Our October Target Circle Week is our biggest sale of the fall and gives our members the best of Target, so they can stock up on everyday essentials while discovering new trends and inspiring some early holiday shopping," said Cara Sylvester, executive VP and chief guest experience officer at Target. "Target Circle is free to join and an easy way for our guests to save time and money every time they shop, and with seven days of deals on thousands of items, there's no better time to become a member than during Target Circle Week."
In addition to thousands of Target Circle Week deals, Target's Deal of the Day will run Oct. 6-12, with new one-day deals exclusively for Target Circle members each day. Consumers can use the Target app to discover new daily deals throughout Target Circle Week. Deal of the Day will also return Nov. 1 through the rest of the holiday season for Target Circle members.
Lowe’s
Lowe's will run its inaugural My Lowe’s Rewards Week promotion from Oct. 10-16. This member-only event will offer MyLowe's Rewards loyalty program members what the retailer says will be the biggest deals of the year, with up to 40% off hundreds of items across categories such as appliances, home décor, holiday items, kitchen and bath essentials, and paint, in-store and online.
"We're thrilled to launch MyLowe's Rewards Week as a special way to celebrate our members," said Jen Wilson, Lowe's senior VP and chief marketing officer. "This event marks an important step in our maturation of our loyalty offering and recognizes and rewards our members for the 'big deal' they are to us."
Members who spend $50 or more in a single transaction will also earn $5 in MyLowe's Money (to be issued in the form of 500 points). Non-members can join the program free to participate in the sale.
A list of select MyLowe’s Rewards Week deals is available here.
Wayfair
Wayfair, which already hosted a "Black Friday in July" sale this year, is holding its second “Way Day” three-day sales extravaganza of the year Oct. 5-7. Way Day will offer discounts on more than one million items with free shipping site-wide. Way Day runs online and in-store across Wayfair's AllModern, Birch Lane and Joss & Main banners, with additional exclusive deals available for Wayfair Professional members.
New flash deals will drop every 24 hours. A preview of some items that will be on sale is available here.
"As the holidays near, we know our customers are focused on creating a warm and welcoming atmosphere for gatherings with family and friends," said Jon Blotner, chief commercial officer, Wayfair. "That's why we're thrilled to announce our second Way Day of the year, offering deals across every style and category. Whether you're looking to refresh your living room, stock up on kitchen essentials, or add a few festive touches, we have unbeatable savings on top-selling items for every room in your home."
