Marketing Tactics

Consumers didn’t let inclement weather put that big of a dent in their spending during the month of February, particularly when it came to shopping online.

Disney plans to “significantly” reduce the global footprint of Disney Store as it focuses more on e-commerce. 

Bed Bath & Beyond is moving ahead with its big push into store brands, a critical part of the chain’s turnaround strategy.

A heightened emphasis on e-commerce has made brand trust the top priority of consumers, according to a new survey.

Kohl’s Corp. ended a tough year on an upbeat note.

The world of Ralph Lauren now includes a subscription apparel rental initiative.

In determining company strategy and marketing tactics during times of economic turmoil, political tension, or social unrest, the most important thing is to know your customer base.

Sephora is embarking on the largest store expansion plan in its 21-year history in the United States.