American Eagle launches new retail concept

American Eagle Outfitters has added another banner to its store portfolio.

The apparel retailer has opened a new format, called Unsubscribed, in East Hampton, N.Y., reported WWD.

The store is described as the opposite of fast-fashion and features “consciously made” women’s wear and accessories, with items made by third-party private-label brands along with Unsubscribed’s own private brand.

According to the report, Unsubscribed will feature two collections annually. Prices start at $5 for accessories and go up to $550 for dresses.