The nation’s largest bridal retailer is joining the video communication boom.
David’s Bridal is introducing video to its existing virtual appointment service. Launched in April 2020, virtual appointments have enabled customers to book and conduct personalized, customized shopping. Now, hundreds of stylists will be available to assist brides and bridal parties from around the world on the Zoom video communications platform.
After booking an appointment online, a Zoom link will be sent to the customer via email for their video styling session. To personalize their appointment, customers can fill out their style profile and vision board. Both tools outline questions that will help determine a bride’s wedding day vibe and give their stylist an idea of gowns to personally recommend based on the customer’s style and budget.
Customers can share Zoom links with anyone they like. Once a bride has selected a gown, David’s will place the order and email the personalized details.
Appointments can be scheduled with an expert stylist directly from the website. David's stylists can show dresses, color swatches, provide styling advice on veils, and more. The retailer also offers specialized video appointments to review accessories.
"Our customers are our number one priority and we are thrilled to announce the launch of our new and elevated Virtual Video Appointments," said Jim Marcum, David's Bridal CEO. "With this program we are able to provide our customers with yet another outlet to connect with our expert stylists, and shop David's from the comfort and convenience of their own homes. Now that the majority of our stores are re-opened, we look forward to being able to offer both virtual and store appointment options as a permanent solution go forward, giving our customers the options to find her dream dress in the way that best suits her."
"We're happy to see that our platform is helping join people together for once in a lifetime celebrations," said Janine Pelosi, chief marketing officer of Zoom. "Being able to connect David's Bridal with their brides virtually and assist in something as monumental as shopping for a wedding gown with family and friends is really special."
David's says it has received a universally positive response upon launch, with hundreds of virtual video appointments booked by customers across the country in the first few days.
David’s Bridal operates more than 300 stores located across the U.S., Canada, U.K., and franchise locations in Mexico.