KB Toys launches 'Extreme! Value' program

PITTSFIELD, Mass. KB Toys has launched its "Extreme! Value" program, which offers temporary price cuts on its Super Value toys. According to the company, the program is based on its Super Value program, which launched last year.

"Guests at our stores already appreciate the savings of our Super Value toys. The new Extreme! Value program just helps consumer dollars go even further," said Andy Bailen, ceo of KB Toys.

The Extreme! Value program features a selection of items, which will change every month, that have been reduced from their Super Value prices by as much as 50% for some products.