H-E-B promotes store brands in new campaign

SAN ANTONIO, Texas H-E-B has launched a new promotion that aims at steering its cost-conscious consumers toward its store brands. According to reports, the new campaign features an animated character called "H-E-Buster," who highlights money-saving opportunities for the customers.

The campaign debuted with in-store at advertisements at 46 Central Texas stores and with a series of television commercials.