Marketing Tactics

Sam's Club held an open house Jan. 11 to Jan. 13 to show its support for small businesses nationwide.

During the event, guests could take advantage of deals usually only afforded to members. For example, a HP G72 Notebook with 17.3” HP BrightView LED display, Intel Pentium Dual Core Processor, 4GB Memory, 320 GB hard drive2 was being offered for $499 and a gallon ProForce Pine Cleaner and Deodorizer was going for $4.58.

Minneapolis -- Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

Walmart Canada has a few years to get ready for the arrival of Target following yesterday’s major announcement that its arch rival would be heading north of the border via an acquisition. That is the same strategy Walmart employed all the way back in 1994 when it bought 122 former Woolco stores. Walmart now operates 323 stores in Canada, and by the time Target gets around to opening its first units in 2013 that figure will probably be closer to 400.

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

Walmart announced that it is funding Partners for Breakfast in the Classroom, a new initiative aimed at increasing breakfast consumption among schoolchildren and highlighting the academic and nutritional benefits of eating in the morning.

Walmart Foundation donated $3 million to the initiative being run collectively by the Food Research and Action Center (FRAC), National Association of Elementary School Principals Foundation, National Education Association Health Information Network, and School Nutrition Foundation.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

Pasadena, Calif. -- Disney Store will open more than 25 new and remodeled locations around the globe in 2011. The stores will feature the company’s updated store design, which features an array of interactive and immersive experiences. The company ultimately plans to transform all its 350+ locations to the new concept.

“Guests told us that we brought the magic back to Disney Store with the launch of our new design, and they responded by staying in the stores longer and purchasing more,” said Jim Fielding, president, Disney Stores Worldwide.