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Marketing Tactics

  • Kardashian Kollection Komes to Sears

    HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

  • Family Dollar names SVP apparel, home and seasonal

    MATTHEWS, N.C. -- Family Dollar Stores announced that it has named Paul White to the position of SVP apparel, home and seasonal.  White will report to Dorlisa Flur, EVP and chief merchandising officer.

  • One stop shopping gets new meaning at tax time

    Jackson-Hewitt tax preparation kiosks are now open in more than 2,000 Walmart stores in anticipation of an onslaught of consumers eager for their refund to arrive as soon as possible. Nearly half of those who receive a refund get it in February, according to IRS data cited by Walmart, so the retailer is touting the presence of Jackson-Hewitt kiosks in its stores and a preparation fee of $38 for the most basic of returns, the 1040EZ, with only two W2s.

  • Retail sales in December rise for sixth consecutive month

    Washington, D.C. -- Retail sales rose for a sixth consecutive month in December, with big gains in sales of autos and furniture. The increases lifted sales activity for the year by the largest amount in more than a decade.

    Sales rose 0.6% last month to a level of $381 billion, the Commerce Department said Friday, less than the 0.8% economists had expected. However, the increase pushed sales for all of 2010 up 6.7%, the largest annual increase since 1999. Excluding autos, retail sales rose 0.5% last month.

  • Safeway to donate funds to Tucson shooting victims

    TUCSON, Ariz. — Safeway announced that it has formed a fund to aid the victims of the recent shooting that occurred in one of its Tucson stores.

    The company launched the fund with an initial contribution of $100,000 from the Safeway Foundation, and encourages in-store contributions from Safeway customers and community members in the company’s Arizona stores.

  • BCS trophy goes on tour

    The Auburn Tigers will celebrate their BCS national championship win over the Oregon Ducks by having their trophy displayed at select Walmart stores. The crystal football known as the coaches’ trophy will be on display today at a Walmart store in Montgomery, Ala., then tomorrow at a Walmart in Columbus, Ga., and then finally Sunday at a store in the school’s hometown of Auburn, Ala.

    The tour, sponsored by Dr. Pepper, gives fans the opportunity to view the trophy and even have their picture taken with it. 

  • Duane Reade’s Brooklyn store features beer bar

    New York City -- Duane Reade’s new store in the Williamsburg section of Brooklyn, N.Y. , boasts an unusual feature for a drug store: a beer bar. The bar is part of a larger effort by Duane Reade to recognize the strong identity and local needs of many New York City neighborhoods, the New York Times reported.

    Click here to read the full story.

  • Green laundry bag good for the "situation"

    LOS ANGELES - The makers of the Green Garmento laundry bag announced they have teamed up with Mike "The Situation" Sorrentino of "Jersey Shore" fame to promote their eco-friendly all-in-one reusable drycleaning and laundry bag. GTL now also means "Green The Laundry."

    According to the company, the Green Garmento can be used as a hamper forsoiled clothes, a duffel bag for carrying the clothes to the laundry or drycleaner and a hanging garment bag to protect cleaned clothes.

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