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Marketing Tactics

  • Nordstrom to build new store at The Americana at Brand

    Glendale, Calif. -- Nordstrom and Caruso Affiliated jointly announced today an agreement to relocate the Nordstrom full-line store and build a new store at Caruso Affiliated's The Americana at Brand in downtown Glendale, Calif.

    The new three-level, 135,000-sq.-ft. is expected to open in fall 2013 and will be part of the expansion of The Americana at Brand. Nordstrom will continue serving customers at its current Glendale Galleria store, located next to The Americana at Brand, until the new store opens.

  • Lowe's to donate $1 million for Japan disaster relief

    MOORESVILLE, N.C. -- Lowe's announced that it will donate $1 million to support the Red Cross Japan Earthquake and Pacific Tsunami relief effort that is assisting victims in Japan. The company said that customers who want to help Lowe's support Japan relief efforts can do so by making a donation on Lowes.com and Lowe’s Canada website, Lowes.ca. Money donated will go to the American Red Cross and the Canadian Red Cross.

  • Jones Lang LaSalle donates $1.25 million to Red Cross to aid Japan

    Chicago -- Jones Lang LaSalle today Thursday that the firm is donating $1.25 million to the Japanese Red Cross to provide aid and relief following the Japan earthquake and Pacific Tsunami that have left a path of destruction in their wake.

  • Loyalty programs missing the mark

    NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

  • Victoria's Secret expands PINK MLB line

    COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

  • Controversial donation won't keep Target off ethical list

    MINNEAPOLIS -- After all the flak it got for its political contributions -- even losing a deal with Lady Gaga over it -- Target this year was still recognized as one of the world's most ethical companies.

  • Levi's finds the right fit for women's division

    SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.

  • Walmart pledges $5 million toward Japanese earthquake relief

    Bentonville, Ark. -- Walmart announced that it is committing $5 million in cash and in-kind donations for emergency relief efforts in response to Japan's recent earthquake and resulting tsunami. Also, Walmart operations around the world are planning or have implemented fundraising drives among associates and customers to provide additional relief funds for the victims.

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