Marketing Tactics

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.

Moorseville, N.C. -- The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Sustained Excellence Award in Retail for the second consecutive year. The 2011 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient products and will be presented to the company at a ceremony in Washington, D.C., on April 12.

NEW YORK -- Macy’s announced Matthew Williamson as the second acclaimed fashion designer to take part in the designer capsule collection series for the retailer’s contemporary fashion Impulse department. Sold in approximately 225 Macy’s stores nationwide and on macys.com beginning April 13, Williamson’s collection will include dresses, tops, scarves and unique leather and suede pieces.

Price points for the collection will range from $50 to $120, with specialty pieces selling up to $300. 

Target recently filed its annual report on form 10-K with the Securities and Exchange Commission. Here’s a look at some interesting facts and figures contained in the document:

• Target employed 355,000 “team members,” last year, a figure that swells to 400,000 during the holidays.

• The company operated 37 distribution centers, including four food distribution centers and maintains 27 international sourcing offices in 18 countries

Matthews, N.C. -- Family Dollar today showed why dollar stores are such a hot commodity right now by reporting a comparable-store sales increase of 5.1% for the second quarter ended Feb. 26. Net sales for the quarter increased 8.3% to $2.26 billion, from $2.09 billion last year. According to the company warmer weathr earlier in the year as well as strong performance in its consumable and seasonal categories helped drive sales.

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

It promises to be a fashion forward spring at Target as this week began a first-of-its-kind designer event online and in stores. The company is celebrating five years of its GO International program by offering a collection of 34 dresses from 17 designers who participated in the program in the past. Ranging from $24.99 to $44.99, the GO International Designer Collective will be available March 13 through April 10.