GameStop engages mobile coupon service

SAN JOSE, Calif. GameStop has engaged Cellfire's mobile coupon service to distribute mobile coupons redeemable at more than 4,200 GameStop retail locations in the United States and Puerto Rico. Now, instead of clipping paper coupons or printing them from the Internet, gamers can simply show the coupon displayed on their cell phone at the register to receive a discount.

"As the mobile Web emerges as a viable marketing channel, reaching our customers through their cell phones is a natural progression," said John Brittell, vp of e-commerce and direct marketing of GameStop. "Cellfire is widely considered to be a pioneer in the mobile coupon space, and we are looking forward to working with them to enhance our promotional marketing strategy."

Consumers access the Cellfire mobile coupon service through an easy-to-use mobile application that resides on their cell phone or through a mobile Web browser. New offers are added frequently, and users can access the Cellfire service at their convenience to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use.