Marketing Tactics

SAN FRANCISCO — Gap Inc. announced that Diane von Furstenberg will design a collection for the GapKids and babyGap brands. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.

In the May 26 edition of SiteTalk, we asked the question, "Did you attend RECon 2011 in Las Vegas this week? If so, what was your key takeaway from the show?"  This is what several readers had to say:

NEW YORK — New Balance has partnered with supermodel Heidi Klum for a new line of women's footwear to be sold exclusively on Amazon.com, beginning this month.

"We all need a good pair of sneakers whether its for running to the gym or running to the store," said Klum.  "I have extended my line with New Balance and designed a few stylish pairs of sneakers. Very exciting!"

HINGHAM, Mass. — Talbots reported that first quarter income from continuing operations was $0.9 million, or 1 cent per share, compared with last year’s loss from continuing operations of $7.1 million, or 12 cents per share.

Hingham, Mass. -- The Talbots reported Tuesday that first-quarter profit was $739,000, compared with a loss of $4.4 million in the year-ago period. However, net sales dropped 6% to $301.3 million, compared with $320.7 million in the same period last year, and consolidated same-store sales decreased 7.7%.

Results missed Wall Street estimates and the company has lowered its second quarter outlook.

NEW YORK — Phillips-Van Heusen announced that it has entered into a licensing agreement with Ram Pacific under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.

CHICAGO and CAMBRIDGE, Mass. and SPRINGFIELD, Mass. and BOSTON — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

DEERFIELD, Ill. — Walgreens on Monday named Steve Pemberton the company’s divisional VP of diversity and inclusion, becoming the company’s first chief diversity officer.