Marketing Tactics

A Wild West atmosphere remains evident in the world of e-commerce as brands, once reluctant to sell directly to customers online for fear of alienating retailers, are now experimenting with novel ideas that just a few years ago would have been unthinkable.

For example, Ad Age this week chronicles an example involving Procter & Gamble selling products direct to consumers on its Facebook fan pages for several leading brands such as Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze.

With a topic of “Building stronger relationships with Walmart,” the room should be packed with suppliers next week when Walmart SVP Laura Phillips takes the stage at the Doing Business in Bentonville speaker series. The event will be held from 7 a.m. to 9 a.m. on Wednesday, June 15 at the John Q. Hammons Center in Rogers, Ark. Click here for more information.

The latest installment in the dramatic collaboration between Procter & Gamble and Walmart is set to air this Saturday on NBC at 8 p.m. EST. The made-for-TV family movie called “Field of Vision” involves the topical subject of bullying, and in keeping with prior films offer viewers a heavy dose of morality.

ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

The prize package will also include:

• Airfare for a winner and guest

• Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

On average, across the retailer set, both the number of inserts and number of page counts decreased when comparing the month of May 2011 to May 2010. Notable standouts for the insert counts include a decline of 39% for Home Depot and an 11% decrease for Lowe’s.  While both Home Depot and Lowe’s dropped fewer inserts this year compared to last year, Home Depot’s decline was more pronounced from nearly seven inserts in 2010 to four in 2011.

WASHINGTON — CVS Caremark All Kids Can, a program of the CVS Caremark Charitable Trust and CVS Caremark, and VSA, the international organization on arts and disability, are showcasing their commitment to supporting inclusive arts education with the announcement of the 2011 All Kids Can Create student artists.

BERLIN, N.J. — A.C. Moore Arts & Crafts, which operates 135 stores along the U.S. East Coast, has announced a summer-long schedule of free "Make & Take" arts and crafts activities for children ages two to 12, through Aug. 31. All A.C. Moore stores (www.acmoore.com) will offer the free activities, from 3 p.m. to 5 p.m., each Wednesday, through the end of the summer.

SAN FRANCISCO — Gap Inc. announced that Diane von Furstenberg will design a collection for the GapKids and babyGap brands. The collection is expected to be available for purchase to customers in March 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.