Payless unveils exclusive dyeable shoe line by Lela Rose

TOPEKA, Kan. Payless ShoeSource and New York-based fashion designer Lela Rose announced the availability of Unforgettable Moments by Lela Rose, a special occasion collection of dyeable designer shoes and accessories created by Rose exclusively for Payless.

The new Unforgettable Moments by Lela Rose collection includes satin dyeable shoes, coordinating handbags, and satin bridal styles -- all featuring designer details for under $50 an item. The satin dyeable shoes are available in 64 custom colors. The line is available now in stores nationwide and later this month online at www.unforgettablemoments.com .Seasonal refresh styles are expected in the future.

"When I launched the wedding collection, the void in the market for great-looking designer dyeable shoes became very apparent to me. The dyeable arena very much needed a style lift," said Lela Rose. "Plus, it was important to me to make the shoes affordable. Whether preparing for a wedding, formal occasion, sweet sixteen party, or a high school prom, women of all ages deserve designer style and the perfect match for that special dress -- at a price that offers even more cause to celebrate. By designing the right silhouettes with amazing details and selecting great colors and fabrics -- a $45 pair of shoes can and do look like they are $300."