Best Buy continues DTV education

MINNEAPOLIS Best Buy is continuing its DTV education efforts with the launch of “Blackout Prevention” - a campaign designed to further educate consumers and reach those who still haven’t taken the necessary steps to prepare for DTV.

Although Congress recently passed legislation to delay the DTV transition until June 12, the new law allows some broadcast stations to stop broadcasting in analog and begin broadcasting only in digital starting on Feb.17. The remaining stations may stop broadcasting analog sometime between March 14 and June 12. This means many consumers will need to be prepared for the analog to digital broadcast transition before the June 12 date, and Best Buy is encouraging them to act now and not delay.

Best Buy will use the televisions in its home theater departments to showcase an educational message that will simulate what will happen to consumers' analog picture if they aren't prepared for the transition.

In addition to the educational video, designated stores in the 25 largest cities across the country will roll out additional awareness efforts. On Tuesday, February 17, Best Buy Home Theater professionals and cashiers will wear “DTV Blackout Prevention” t-shirts to encourage customers to ask questions and get ready for the switch.