Giant Food Stores Enhances Fuel Rewards Program

Carlisle, Pa. In other supermarket news, Giant Food Stores has enhanced its Gas Extra Rewards program by enabling shoppers to redeem gas rewards during an eight-week promotional campaign.

The program initially allowed consumers to earn points for six weeks, but they could be redeemed over the eight-week promotion. They could not earn additional points during the final two weeks.

On Tuesday, the grocer eliminated the two-week grace period connected with the program.

"Our customers were disappointed that they could not earn points during the final two weeks of the program,” said Erik Keptner, senior VP, marketing and advertising. “Customers will now be able to both earn and redeem points during the full duration of the campaign."

Display signs in the store and at the gas pumps, as well as counter decals at cashier checkouts and information in the Giant and Martin's weekly circular will advertise the program changes.

The Gas Extra Rewards program debuted in Feb. 2006.