Marketing Tactics

It’s the time of year when retailers engage in the annual Dads and Grads promotional extravaganza, and Target is promoting the Apple iPad at $499 as a gift-giving solution.

The iPad appeared on a full-page ad in this week’s circular along with other Apple products such as the iPhone 4 and the iPod Touch.

Not that dads and grads wouldn’t want an iPad, and it never hurts to feature an item that shoppers can aspire to, but the iPad would appear to be out of the price range of most gift-givers, especially where Father’s Day is concerned.

An amazing variety of people shop at Walmart stores, which is understandable given the company’s often cited statistic that 140 million people visit its stores weekly. This diversity of customers is one of the things that makes Walmart unique as this video from singer Jessica Frech cleverly illustrates in a light-hearted way. Click here to watch.

WOONSOCKET, R.I. — CVS Caremark announced that it has donated approximately $40,000 in monetary and in-kind donations to support residents of Joplin, Mo., who were impacted by the recent tornado. CVS Caremark and CVS/pharmacy colleagues in the region collected and donated first aid and personal care supplies valued at approximately $35,000 to local relief efforts in Joplin. In addition, CVS Caremark has made a $5,000 donation to the American Red Cross to further support relief efforts in the area.

New York City -- SRS Real Estate Partners said that “Sugar and Plumm Purveyors of Yumm” has leased 4,206 sq. ft. at the northeast corner of Amsterdam Avenue and West 78th Street on the Upper West Side of Manhattan.

The retail and food concept features artisan desserts, candy and more, with the interiors designed by Rockwell Group.

Sugar and Plumm will open its first location this summer at Bergen Town Center in Paramus, N.J.

CARLISLE, Pa. — Royal Ahold banner Giant Food Stores is giving its private-label products a new look.

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

New York City -- Robert K. Futterman & Associates said it has arranged a 14,564-sq.-ft. lease for Anthropologie at 1230 Third Ave. for its first Upper East Side location.

Set to open this holiday season, the retailer will consist of 5,051 sq. ft. on the ground-floor and 9,513 sq. ft. of lower-level retail space. 

This will be Anthropologie’s fifth location in Manhattan. 

LEXINGTON, Mass. — The Stride Rite Children's Group announced it will donate a new pair of shoes to Kids in Distressed Situations for each ticket purchased during K.I.D.S. Day in New York, a celebratory event taking place on June 5.

Stride Rite also announced that its president, Sharon John, has been appointed to the K.I.D.S. board of directors as a member of its marketing committee.

Since 2006, Stride Rite has provided more than $3 million in new shoes to over 280 nonprofit agencies in the K.I.D.S. network.